This post was originally published on ThoughtsOnCloud on January 3rd, 2015.
“Competitive advantage will be created through data and analytics, business models will be shaped by cloud, and individual engagement will be powered by mobile and social technologies. Therefore, IBM is making a new future for our clients, our industry and our company…As important as cloud is, its economic significance is often misunderstood. That lies less in the technology, which is relatively straightforward, than in the new business models cloud will enable for enterprises and institutions…The phenomena of data and cloud are changing the arena of global business and society. At the same time, proliferating mobile technology and the spread of social business are empowering people with knowledge, enriching them through networks and changing their expectations.”
Consequently, IBM is focusing on three strategic imperatives: data, cloud and engagement.
Recently I have been demonstrating this in a holistic way by showing the fast deployment of an application running on IBM Bluemix, the company’s platform as a service (PaaS) offering. It’s a social analytics application that provides cross-selling and product placement opportunities enabling systems of engagement with systems of insight. It analyzes social trends like tweets to help sales, marketing and operational staff to target specific customers with more personalized offers using mobile technologies.
Take a look at this video of my demonstration: