IBM apparently, depending on how you measure it, has fewer product pages on Facebook or any other social media than its main competitors. Facebook has always been for the consumer market but that doesn’t mean it always should be. It needs to evolve. Many companies ban their employs from using it because it is not currently for business. When it becomes for business they will allow it. I think the Facebook verb “Like” is badly named. It means you want their updates to appear in your newsfeed and consequently in your friends’ feeds. Your friends can exclude it from their newsfeed but it’s a pain. Facebook may be for individuals but individuals work for companies. Coronation Street (as a random and possibly incorrect example) is for individuals but IBM still advertise in its commercial breaks. Facebook may be for cool young kids but these kids are gradually moving into the workplace and bringing their tools with them. Some Facebook info can show up in a google search, a lot of people object to that but it’s all configurable. So, Facebook is currently not the best tool for the job but it’s one of them. It will be a shame if a big corporation like Google can just come along and displace them by taking their ideas, they need to respond to the competition and evolve.